Hedda Gabler Essay Example | Topics and Well Written Essays - 750 words

Hedda Gabler - Essay Example She is never happy and her love for Tesman is close to non-existent. For Hedda, this marriage to Tesman is a sham and she simply cannot bear to live with him. Coming from a wealthy family from higher social class, she has more refined tastes, a better sense of the world and a completely different way of thinking. She doesn't submit to passion like Tesman does and is usually disgusted by exaggerated expressions of joy by Tesman. Not only does she suffer from unwanted love, she is also clearly bored with her existence. As a woman of a wealthy well-known family, she had been accustomed to a different kind of life- one that Tesman cannot give her. Hedda is bored out of her wits and this results in developing dangerous habits. One such habit is playing with pistols as we see in one scene where she equates fiddling with pistols with complete boredom. When Judge Brack tells her not to play with pistols, she responds with a sheer sense of exasperation: "Then what in heaven's name would you have me do with myself" and when he inquires if she had had any visitors, she retorts, "Not one. I suppose all our circle are still out of town." (p. 284) This boredom leads to complete loss of mind as the woman starts contemplating suicide and finally kills herself. Married to Hedda was a professorship aspirant, Jurgen Tesman. Tesman is a coward. He wants to please Hedda and is dying to attain professorship but he fails to understand his inner cowardice. He feels inferior to Hedda and his constant efforts to please her have only backfired. She is simply disgusted by him and his attempts at pleasing her have failed because they indicate weakness. Tesman is also not as intelligent or learned as he would have himself believe. Eliert is his main rival and when it seems that he might just get professorship, Tesman steals his manuscript. However Tesman is not really a bad person. He wants to abide by the law and would love to return the manuscript but in a moment of weakness, he had stolen it. This theft leads to Eliert death and sets Tesman on the path of a brighter career. Tesman knew that with Eliert present, there was no real chance of succeeding since Eliert was a young man of considerable intelligence. He is the main rival of Tesman. He loves his work to death. It is the loss of his work that actually results in the tragic event of his untimely death. Eliert respects Mrs. Elvsted who had tried to help him with his work and to avoid hurting her, he tells her nothing about the theft and instead says he had torn it. Hedda encourages him to kill himself because she herself has become neurotic and death is a fantasy for her. Eliert takes the pistol but doesn't kill himself. His death is an accident and the lack of beauty of his death causes Hedda to kill herself. The person who had helped Eliert throughout his career was Mrs. Elvsted. Thea Elvsted is a lonely woman suffering from a loveless marriage. She cannot bear to stay neglected and thus moves from one man to another in search of affection. But she is a weak and timid person who is quite the opposite of Hedda. Hedda is manipulative while Thea is selfless. She seeks to gain affection of men in her life but doesn't try to manipulate them. Hedda is however not the only manipulative character in the story. Judge Brack is as much as opportunist as Hedda. He is happy to take advantage of people and their situations. He is a good match to Hedda's manipulative tactics. He knows it was Hedda

Stereotype paper Essay Example | Topics and Well Written Essays - 750 words - 1

Stereotype paper - Essay Example Moreover, I believe that there is no afterlife because there seems to be no purpose in it and no one has proven it so far. I am prejudiced against these pastors who spread the so-called â€Å"Word of God† in order to convince their congregation to buy everything that they say simply out of faith and perhaps for their own benefit, even if that benefit were only a smug feeling of satisfaction that they have done something good or others have followed them. The more they assert their beliefs, the more they make me feel that it is just easy for them to say those things because they live rich lives and they are not exactly the ones suffering. I believe their convictions about God would be different if they were the ones waiting for their execution in Rwanda or dying of cholera in Sierra Leone. Nevertheless, I have realized that Peter Ditto of the University of California-Irvine was right in saying that â€Å"people are much more skeptical processors of information [that] they don’t want to believe† (â€Å"How Pre-existing Beliefs,† 2012). Perhaps, my arguments were also flawed in that I have assumed that for God to exist, then He must be good, and that for heaven and the afterlife to make sense then they must at least require some proof. It appears that I was not able to consider the idea that God may exist but may be just and not kind, and He may have a purpose that I may not be able to comprehend. Moreover, the afterlife may really actually exist and that just because something does not have proof does not necessarily mean that it does not exist. Lastly, I may have committed the fallacy of argumentum ad hominem against pastors because I may have attacked them and their personal circumstances instead of their actual convictions (Walker, 2009). I may have unjustly assumed that they were rich and had good things happening around them all the time that is why I assumed that they would not be able to exactly understand how hard the poor

Fluid Mechanics 230 Essay Example | Topics and Well Written Essays - 1500 words

Fluid Mechanics 230 - Essay Example TYPES OF DRAG Form drag This could be described as the frictional force resulting from the shape of a moving object. This drag remains highly dependent on size and shape of objects; hence, the name form drag (Batchelor 2000). Bodies with larger cross-sectional designs experience higher levels of form drag than those presented with sleek design. The shape and size of a body affects the surface area of the object which comes into contact with the fluid. The experienced frictional forces results from contact between the moving object and fluid through which movement occurs. The occurrence of this drag depends on the object shape, large cross-sectional designs offers higher percentage of object contact with fluid, frictional forces inducing higher levels of form drag. Skin friction Skins friction refers to a type of drag resulting from frictional forces existing between the skin of objects and the fluid through which movement occurs. This drag arises from interaction between fluids and o bject surface, and remains dependent on wetted surface area when addressing occurrence within marine vehicles. This frictional force remains directly proportional to the surface area of the object’s skin contacting the fluid. The frictional force also follows the drag equation making it a coefficient of prevailing square of marine vehicle speed. Fluid viscosity, resulting from friction between neighbouring parcels of fluid moving in a different direction, contributes to the occurrence of viscous drag. Viscous drag, consequently, contributes to the development of skin friction within marine vehicles. Interference drag This could be defined as drag caused by flow interference experienced at structural junctions of objects moving within fluids. The experienced interference ultimately contributes to increased pressure upon other parts of the surface contacting fluids, consequently increasing the overall drag effect. While all objects experience certain levels of drag, when moving within fluids, the presence of junctions upon the structure increases the overall drag experienced by objects. Interference drag remains characteristic of objects having transonic flow. Objects moving at high speeds nearing 700 miles per hour commonly experience interference drag related to the travelling speeds nearing those of sound. The surrounding fluid speeds normally affect the occurrence of interference drag. When fluids move in the opposite direction, the resulting speed experienced at the contact increases significantly, and could contribute to the occurrence of interference drag in objects moving at slower speeds. Lift-induced drag This could become defined as drag resulting from the redirection of airflow by moving objects towards a different direction. In moving marine vessels this drag normally results from flowing air inducing a lifting characteristic upon the marine vehicles. Lift-induced drag within marine vehicles occurs on vessels moving on water. Vessels moving u nderwater, like submarines, cannot experience this drag force because it becomes induced through air. Underwater vessels only remain in contact with water. These marine vehicles never come into contact with air as they travel submerged underwater. When vessels travel at increased speeds on water, the influence of air affects the motion through inducing a lifting motion upon marine vessels. The lift normally occurs following substantial changes in speed and direction of flowing wind. While vessels might remain travelling

Hedda Gabler Essay Example | Topics and Well Written Essays - 750 words

Hedda Gabler - Essay Example She is never happy and her love for Tesman is close to non-existent. For Hedda, this marriage to Tesman is a sham and she simply cannot bear to live with him. Coming from a wealthy family from higher social class, she has more refined tastes, a better sense of the world and a completely different way of thinking. She doesn't submit to passion like Tesman does and is usually disgusted by exaggerated expressions of joy by Tesman. Not only does she suffer from unwanted love, she is also clearly bored with her existence. As a woman of a wealthy well-known family, she had been accustomed to a different kind of life- one that Tesman cannot give her. Hedda is bored out of her wits and this results in developing dangerous habits. One such habit is playing with pistols as we see in one scene where she equates fiddling with pistols with complete boredom. When Judge Brack tells her not to play with pistols, she responds with a sheer sense of exasperation: "Then what in heaven's name would you have me do with myself" and when he inquires if she had had any visitors, she retorts, "Not one. I suppose all our circle are still out of town." (p. 284) This boredom leads to complete loss of mind as the woman starts contemplating suicide and finally kills herself. Married to Hedda was a professorship aspirant, Jurgen Tesman. Tesman is a coward. He wants to please Hedda and is dying to attain professorship but he fails to understand his inner cowardice. He feels inferior to Hedda and his constant efforts to please her have only backfired. She is simply disgusted by him and his attempts at pleasing her have failed because they indicate weakness. Tesman is also not as intelligent or learned as he would have himself believe. Eliert is his main rival and when it seems that he might just get professorship, Tesman steals his manuscript. However Tesman is not really a bad person. He wants to abide by the law and would love to return the manuscript but in a moment of weakness, he had stolen it. This theft leads to Eliert death and sets Tesman on the path of a brighter career. Tesman knew that with Eliert present, there was no real chance of succeeding since Eliert was a young man of considerable intelligence. He is the main rival of Tesman. He loves his work to death. It is the loss of his work that actually results in the tragic event of his untimely death. Eliert respects Mrs. Elvsted who had tried to help him with his work and to avoid hurting her, he tells her nothing about the theft and instead says he had torn it. Hedda encourages him to kill himself because she herself has become neurotic and death is a fantasy for her. Eliert takes the pistol but doesn't kill himself. His death is an accident and the lack of beauty of his death causes Hedda to kill herself. The person who had helped Eliert throughout his career was Mrs. Elvsted. Thea Elvsted is a lonely woman suffering from a loveless marriage. She cannot bear to stay neglected and thus moves from one man to another in search of affection. But she is a weak and timid person who is quite the opposite of Hedda. Hedda is manipulative while Thea is selfless. She seeks to gain affection of men in her life but doesn't try to manipulate them. Hedda is however not the only manipulative character in the story. Judge Brack is as much as opportunist as Hedda. He is happy to take advantage of people and their situations. He is a good match to Hedda's manipulative tactics. He knows it was Hedda

Fluid Mechanics 230 Essay Example | Topics and Well Written Essays - 1500 words

Fluid Mechanics 230 - Essay Example TYPES OF DRAG Form drag This could be described as the frictional force resulting from the shape of a moving object. This drag remains highly dependent on size and shape of objects; hence, the name form drag (Batchelor 2000). Bodies with larger cross-sectional designs experience higher levels of form drag than those presented with sleek design. The shape and size of a body affects the surface area of the object which comes into contact with the fluid. The experienced frictional forces results from contact between the moving object and fluid through which movement occurs. The occurrence of this drag depends on the object shape, large cross-sectional designs offers higher percentage of object contact with fluid, frictional forces inducing higher levels of form drag. Skin friction Skins friction refers to a type of drag resulting from frictional forces existing between the skin of objects and the fluid through which movement occurs. This drag arises from interaction between fluids and o bject surface, and remains dependent on wetted surface area when addressing occurrence within marine vehicles. This frictional force remains directly proportional to the surface area of the object’s skin contacting the fluid. The frictional force also follows the drag equation making it a coefficient of prevailing square of marine vehicle speed. Fluid viscosity, resulting from friction between neighbouring parcels of fluid moving in a different direction, contributes to the occurrence of viscous drag. Viscous drag, consequently, contributes to the development of skin friction within marine vehicles. Interference drag This could be defined as drag caused by flow interference experienced at structural junctions of objects moving within fluids. The experienced interference ultimately contributes to increased pressure upon other parts of the surface contacting fluids, consequently increasing the overall drag effect. While all objects experience certain levels of drag, when moving within fluids, the presence of junctions upon the structure increases the overall drag experienced by objects. Interference drag remains characteristic of objects having transonic flow. Objects moving at high speeds nearing 700 miles per hour commonly experience interference drag related to the travelling speeds nearing those of sound. The surrounding fluid speeds normally affect the occurrence of interference drag. When fluids move in the opposite direction, the resulting speed experienced at the contact increases significantly, and could contribute to the occurrence of interference drag in objects moving at slower speeds. Lift-induced drag This could become defined as drag resulting from the redirection of airflow by moving objects towards a different direction. In moving marine vessels this drag normally results from flowing air inducing a lifting characteristic upon the marine vehicles. Lift-induced drag within marine vehicles occurs on vessels moving on water. Vessels moving u nderwater, like submarines, cannot experience this drag force because it becomes induced through air. Underwater vessels only remain in contact with water. These marine vehicles never come into contact with air as they travel submerged underwater. When vessels travel at increased speeds on water, the influence of air affects the motion through inducing a lifting motion upon marine vessels. The lift normally occurs following substantial changes in speed and direction of flowing wind. While vessels might remain travelling

Course Work Essay Example for Free

Course Work Essay As the Vice President of the Sales, it is his responsibility in the first place to handle sales management leadership and sales compensation program according to David J. Cichelli (p. 38) and not the products being sold in the market. Therefore, it is inappropriate for a new Vice-President of Sales to discuss defective wrenches before a CEO meeting especially that he is unaware of the ethical guidelines being practiced by the organization. In this case, he has to take extra care to discuss the matter to the group without appearing discourteous or impolite. In the first place, the newly hired CEO (Vice President of Sales) has the idea of communicating the concept of customer satisfaction that is vital in the growth of sales as well as important in his role as sales management leader to provide the utmost satisfaction. He also wants to ensure that collaboration among members of the team is practiced as he assumes his duty as part of the CEO team. Evaluating the scenario, he has to look into several avenues and prepare materials to support his argument. First, he has to review the policies of the organization as well as a survey on customer feedback of the product conducted previously, from where he will base his argument. Any information about the company’s structure, ethical guidelines, and procedures will help him shape his analysis and proposal to redirect the company’s concept of customer satisfaction. Tactfully, he may present the problem as part of his initial report using the SWOT analysis from there he may initiate actions essential to the growth of sales. SWOT analysis according to Robert Price is helpful in the â€Å"analysis of the external environment†¦ and internal situation† to see the whole scenario of the problem (p. 104). Second, he may suggest innovation of the product to be introduced as a new model through which the customer may perceive the product having good quality that will â€Å"solve critical customer problem† (Rafinejad, p. 208). Product innovation should be carefully planned to attain the best improvement of the product because as Rafinejad stated, â€Å"†¦too many revisions to a product are disruptive to customers’ business operation and create confusion† (ibid). Third, the company may notify the public through a well-developed notification plan which may includes â€Å"customers’ reaction to the planned changed† (Rafinejad, p. 210). Once the customers’ wants finally established, a formal change notification may take place; this involves e-mail notification, advertising, and other public relation tasks. The need for strong sense of business ethics rooted on customer satisfaction must also be emphasized. This generally requires internal streamlining. Bjorn Andersen stated that business ethics has â€Å"a strong motivational effect that can spur individuals and indeed entire organization to unheard-of peaks of performance† (p. 7). This creates basically a true sense of dedication on the part of the employees in the delivery of products to the customers. To realize this goal, the company has to redefine corporate culture and restructure the organization in such a way that supports the objective of the company as part of the innovation process. Redefinition includes identifying corporate social responsibility approach with hands on business practices through transformation process on the operation level. Andersen mentioned that the process involves policy setting, overall image creation, and pointing out direction for the organization’s ethics endeavor (p. 28). To support the endeavor, the company has to evaluate its structure in a way that accountability for success and/or falling is determined. Likewise, certain business activities must be redirected through assigning corporate ethics program. Linda K. Trevino and Gary R. Weaver suggested to â€Å"formalize company values and expectations† in which multiple elements has to look into such as â€Å"dedicated staff, supporting structures and policies, and extensive employee involvement† (p. 91). Conclusion: The new Vice President of Sales with his expertise in the field of business may share his knowledge that will help the business grow. The defective wrenches may cause the business to fall due to customer complaints that are not dealt with properly. Assigning tasks that will save the image of the company will be realized through initiatives for change in products and corporate ethics. This will be done by means of undertaking strategic planning based on research that may include adapting new policies for the company. Reference Andersen, B. (2004). Bringing Business Ethics to Life: Achieving Corporate Social Responsibility. USA: American Society for Quality. Cichelli, D. J. (2003) Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans. USA: McGraw-Hill Professional. Price, R. (2007) The Eye of Innovation: Recognizing Possibilities and Managing the Creative Enterprise. USA: Yale University Press. Rafinejad, D. (2007) Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership. USA: Ross Publishing. Trevino, L. K. Weaver, G. R. (2003). Managing Ethics in Business Organizations: Social Scientific Perspectives. USA: Stanford University Press.

Telekom Malaysia Berhad (TM) Corporate Structure

Telekom Malaysia Berhad (TM) Corporate Structure Telekom Malaysia Berhad (TM) is a key player in the establishment, maintenance and provision of telecommunication and related services under the license issued by the Ministry of Energy, Water and Communications. It is the dominant player in the fixed line telephony market in Malaysia, offering local call, long distance call and data services through a range of platforms. TMs mobile communications business operates under the Celcom brand while its Internet access business operates under the TM net and Streamyx brands. TM also operates a wireless broadband Internet access network through TM net Hotspot. TM was incorporated in 1984 listed on Bursa Malaysia Securities in Nov 1990. the core business of TM is Telecommunications, Fixed Line Services, Mobile Cellular, Internet Connectivity, Operation of optic fibred systems, Managed Network Services, Trading in telecommunications equipment. Telekom Malaysia Berhad is the largest telecommunication company in Malaysia. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its acquisition of Celcom and merging with its mobile operation arm TM Touch. TM has an internet service provider subsidiary offering narrowband and broadband connectivity. Broadband connectivity is through DSL under TM Nets Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now the sole DSL broadband provider in the country. Telekom Malaysia officially changed its global brand from Telekom Malaysia to TM in April 2005. Telekom Malaysia Berhad, is one of the largest listed companies on Bursa Malaysia with an operating revenue of more than RM16 billion and total asset over RM41.8 billion. TM is a government-linked company, reporting government shareholdings of over 36%. Of the remaining shares, less than 4% are held by non-bumiputera Malaysians, the racial di stinction being an example of the governments affirmative action policy. TM had a large numbers of companies under its control both in and outside of Malaysia. Through its investment arm TM International Sdn Bhd, TM has  purchased and assumed control of a number of start-up telcos most notably close to the home region. TM has a local subsidiaries such as: * TMNet * VADS * Multimedia University * Multimedia College * TMRD * Telekom Applied Business On September 28, 2007, TM announced a revamp of its corporate structure, de-merging its fixed-line and mobile businesses into two separate companies: Fixed Co and Region Co. Fixed Co will comprise its domestic fixed-line business, internet service provider and other ancillary businesses. Region Co will comprise Celcom, its domestic cellular operator, and all of its international operations. The de-merger exercise is scheduled to be completed by Q1 2008 and both Fixed Co and Region Co will be listed on Bursa Malaysia by June 2008. On 10 December, 2007, TM announced a special dividend amounting to RM 1.6 billion to its shareholder. TM further added that after the demerger, Fixed Co. will adopt a dividend policy of a minimum RM700mil or up to 90% of normalized net profit, whichever is higher. On 11 April 2008, Telekom Malaysia announced that TM International will be listed on the Bursa Malaysia by 28 April 2008. TM International is renamed as Axiata Group Berhad in May 2009. Dialog Tele kom customer base as of end 2008 was 5.5 millions. In sponsorship, Manchester United signs five-year deal with Telekom Malaysia Premier League leaders Manchester United have signed a five-year deal with Telekom Malaysia (TM), which will become its Official Integrated Telecommunications partner in the Far Eastern country. TM is the largest telecommunications company in Malaysia, posting an increase in profits in 2009 of 180.4% compared to the previous year. The company is developing its tour match sponsorship of Man Utd into a complete partnership with the Club. Man Utds success in Malaysia is clearly evident with approximately 25% of the population supporting the Club. Its tours of the Far East attract large crowds with around 40,000 attending the training sessions with the same figure supporting the team at a match in Kuala Lumpur. Market analysis Market analysis is a research aimed at predicting or anticipating the direction of stock, bond, or commodity markets, based on technical data about the movement of market prices or on fundamental data such as corporate earnings prospects or supply and demand. It is a designed to define a companys current or potential markets, forecast their directions, and decide how to expand the companys share and exploit any new trends. Market analysis is a tool companies use in order to better understand the environment in which they operate. It is one of the main steps in the development of a marketing plan. The first step is to conduct market research or gather information through direct mail, telemarketing, focus groups or online surveys. Market analysis, which involves critically reviewing and organizing the data collected so that it can be used in making strategic marketing decisions. Just as one would not build a house on sand, one should never undertake a marketing program that is not buil t on a firm foundation of market knowledge. Telekom Malaysia (TM), the leading player in the Malaysian fixed-line market, is focusing on high-speed broadband and bundled services to drive its future growth, while a declining fixed-line market and shrinking ARPU remain its key challenges. Telekom Malaysia Berhad (TM) is engaged in providing a wide range of services for the telecommunications industry. The companys offering include fixed line, wireless, data and broadband services. The group operates in different countries namely Indonesia, Sri Lanka, Bangladesh, Thailand, Cambodia, India, Pakistan, and Iran, with a strong focus on the Malaysian market. The company provides fixed line and data services such as telephone and internet connections for business and domestic purposes. Solutions for international wide area networks, corporate level virtual private networks. The Internet and multimedia services of the company include access services and application services. Under the cellular services the company offers wireless related services to its customers. It is managed by its operating subsidiaries such as Celcom (Malaysia) Berhad, TM International (Bangladesh), Dialog Telekom (Sri Lanka), Multinet Pakistan, PT Excelcomindo Pratama TBK (Indonesia), Spice Communications (India), Telekom Malaysia International (Cambodia), and Mobileone (Singapore). Major service offerings include voice, data, mobile internet, messaging, and international roaming. The non-telecommunication related services include property development, printing and publication of directories, education, trading in consumers premises equipment and other businesses. The company operates through four reportable segments namely, Retail Business, Wholesale Business, Global Business and Shared Services or Others. The companys Retail Business segment provides various telecommunication products, services and communication solutions principally to direct consumers, small and medium businesses, corporate and government customers. TM offers a range of voice services, internet or broadband services, data services and information communication technology services. As on December 2008, the Retail Business segment holds a customer base of 1.6 million. During the fiscal 2008, the respective segment accounted MYR 6887.2 million, an increase of 6% over last fiscal. The Wholesale Business segment of the company delivers various telecommunication products and services through its direct networks to other licensed network operators such as Network Facilities Providers (NFP), Network Service Providers (NSP) and Application Service Providers (ASP). The company provides various telecommunications network related services through Fiberails fibre optics backbone, via railway tracks and Petronas gas pipelines. Fiberail is a joint venture formed by Telekom Malaysia Berhad and Keretapi Tanah Melayu Berhad (KTMB). In addition, its Fibrecomm is a joint venture with Tenaga Nasional Berhad (TNB). It operates through 10Gbps fibre optics network. Moreover, Fibrecomm also offers a neutral infrastructure service. During the fiscal 2008, the respective segment accounted MYR 997.1 million, a 0.65% decrease over last fiscal. Global Business segment is involved in the provision of inbound and outbound services for telecommunication products. The company under its Global Business segment holds collaborations in six continents namely, Asia, Europe, Americas, Oceania, the Middle East and Africa. It is involved on various business alliances with various telcos in Singapore, the Philippines, Brunei, Indonesia, Thailand, Myanmar, Cambodia, Laos and Vietnam and installed global IP nodes in Singapore, Hong Kong, the UK, US and others. Global Data Marketing and Global Voice Marketing teams are the major products and services provided by this segment. During the fiscal 2008, the respective segment accounted MYR 11 48.4 million, an increase of 3.70% over last fiscal. The companys Shared Services or Others include all shared services divisions, networks and subsidiaries that do not fall under the above lines of business. During the fiscal 2008, the respective segment accounted MYR 4381.7 million, a 1.55% decrease over last fiscal. Telekom Research Development Sdn Bhd (TMRD), the research and development division of the group entered into an agreement with MIMOS for research collaboration in cutting-edge technologies between governments linked companies (GLCs). It also signed an agreement with University Technology Malaysia to promote co-operation between the two parties in the field of research and development. The company spent MYR 65.5 million on RD during 2008. In May 2009, Telekom Malaysia Berhad (TM) and Wi-Net Technology Sdn Bhd (Wi-Net) entered into a Wholesale Ethernet Service Agreement for the provisioning of Wi-Nets wireless broadband service, Winet Broadband. It is the five year agreement, where the Wi-Net will leverage on TMs existing Wholesale Ethernet service and the new High Speed Broadband (HSBB) network and expands supply of its broadband service to more than 2,000 locations nationwide by 2010. Industrial analysis Industry analysis is a tool that facilitates a companys understanding of its position relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Industry analysis enables small business owners to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage. An industry analysis consists of three major elements. That is the underlying forces at work in the industry, the overall attractiveness of the industry and the critical factors that determine a companys success within the industry. Ease of entry refers to how easy or difficult it is for a new firm to begin competing in the industry. The ease of entry into an industry is important because it determines the likelihood that a company will face new competitors. In industries that are easy to enter, so urces of competitive advantage tend to wane quickly. On the other hand, in industries that are difficult to enter, sources of competitive advantage last longer, and firms also tend to benefit from having a constant set of competitors. .The ease of entry into an industry depends upon two factors. It is reaction of existing competitors to new entrants and the barriers to market entry that prevail in the industry. Existing competitors are most likely to react strongly against new entrants when there is a history of such behavior, when the competitors have invested substantial resources in the industry and when the industry is characterized by slow growth. Some of the major barriers to market entry include economies of scale, high capital requirements, and switching costs for the customer, limited access to the channels of distribution, a high degree of product differentiation, and restrictive government policies. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry. Understanding the companys operating environment in this way can help the small business owner to formulate a n effective strategy, position the company for success, and make the most efficient use of the limited resources of the small business. Once the forces affecting competition in an industry and their underlying causes have been diagnosed, the firm is in a position to identify its strengths and weaknesses relative to the industry. An effective competitive strategy takes offensive or defensive action in order to create a defendable position against the five competitive forces. Some of the possible strategies include positioning the firm to use its unique capabilities as defense, influencing the balance of outside forces in the firms favor, or anticipating shifts in the underlying industry factors and adapting before competitors do in order to gain a competitive advantage. rom the economist intelligence unit Malaysias telecommunications network is relatively advanced compared with other countries in South-east Asia. In terms of total industry revenue, Malaysias communications market is roughly on a par with that of Singapore (which has a much smaller population), and is well ahead of that of Indonesia. In 2003 the number of telephone land lines per 100 populations in Malaysia stood at 18.3, giving the country about twice the teledensity of Thailand, six times that of the Philippines and five times that of Indonesia. As in most of Asia, the use of cellular telephones has been growing steadily at the end of September 2005 there were around 17.6m mobile accounts. Although telecoms services are excellent and readily available in urban centres, they are only fair in many rural locations. The monopoly of Telekom Malaysia, which is largely state-owned, on fixed-line and cellular services ended in 1994 with the licensing of several competitors. However, Telekom Malaysia remains the dominant provider of fixed-line services, with more than 90% of the market. The newcomers have tended to concentrate on mobile telephony. The ensuing competition has brought lower tariffs and improved service quality. The mobile network is primarily based on Global System for Mobile Communications (GSM) technology; although a code division multiple access (CDMA) system is being used by Telekom Malaysia to meet demand from rural areas in eastern Malaysia. In order to achieve a truly competitive market, the government must eventually distance itself from the incumbent, Telekom Malaysia, and legislate provisions for local loop unbundling, co-location and interconnection. Without these, Malaysia will not have a competitive market for broadband services, and the fixed-line market is likely to remain stagnant. The development of information and communications technology (ICT) plays a crucial role in the governments plans for the economy. The government has attempted to position Malaysia as a regional and global ICT and multimedia hub, by providing tax breaks to attract multinational corporations and increase the companies competitiveness through the development of the Multimedia Super corridor (MSC) near the capital, Kuala Lumpur. Although the bursting of the dot-com bubble slowed the growth of the 750-sq-km MSC, by end-2005 a total of 1,421 companies had approved MSC status. These companies, of which 349 were majority foreign-owned, included technology manufacturers, data centres and communications-related industries. Usage of ICT, measured in terms of installed personal computers (PCs), rose to almost 170 per 1,000 population in 2003, up from 87.4 in 1998. The Economist Intelligence Unit estimates total information technology (IT) spending in Malaysia at US$3.3bn in 2005. Company analysis The Executive Summary entices the investor to learn more about the company. The company analysis in turn educates the reader regarding the companys history Company profile Telekom Malaysia Berhad (TM) as the leading integrated Telecommunications Company in Malaysia, that aim to deliver cutting-edge communications, information and entertainment services and the vision is to be Malaysias leading new generation communications provider, embracing customer needs through innovation and execution excellence mission Strive towards customer service excellence and operational efficiency, enrich consumer lifestyle and experience by providing innovative new generation services, improve the performance of our business customers by providing high value information and communications solutions, deliver value for stakeholders by generating shareholder value and supporting Malaysias growth and development Past Accomplishments Telekom Malaysia Berhad (TM) Investor Relations Unit is constantly striving to improve relationships with all our investors and in ensuring best practices are adhered to all communication with the capital market is governed by the Investor Relations Policy and Guidelines. Unique Qualifications Telekom Malaysia Berhad (TM) is a Malaysia based integrated communications solutions provider. The company is principally engaged in the provision of services and solutions in broadband, data and fixed line. TM serves 4.3 million fixed-line customers and 1.6 million broadband customers across the globe. In addition, the company also operates retail, wholesale and the global business. Major subsidiaries of the company include Celcom (Malaysia) Berhad, TM International (Bangladesh), Dialog Telekom (Sri Lanka), Multinet Pakistan, PT Excelcomindo Pratama TBK (Indonesia), Spice Communications (India), Telekom Malaysia International (Cambodia), and Mobileone (Singapore). Other than Malaysia, the company has presence in Indonesia, Sri Lanka, Bangladesh, Thailand, Cambodia, India, Pakistan, and Iran, through its subsidiaries. It is headquartered at Kuala Lumpur, Malaysia. The company reported revenues of (Ringgit) MYR 8,674.90 million during the fiscal year ended December 2008, an increase of 4.57% over 2007. The operating profit of the company was MYR 729.40 million during the fiscal year 2008, a decrease of 21.27% from 2007. The net profit of the company was MYR 791.90 million during the fiscal year 2008, a decrease of 68.92% from 2007. Industry and structural links to company analysis Telekom Malaysia Berhad Financial and Strategic Analysis Review Global Markets Directs Telekom Malaysia Berhad Financial and Strategic Analysis Review is an in-depth business, strategic and financial analysis of Telekom Malaysia Berhad. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward The Company is engaged in the establishment, maintenance and provision of telecommunication and related services. The Company focuses on fixed line voice, data and broadband, and other telecommunication-related services. The Company operates in retail business, wholesale business, global business and shared services/others. Retail business provides a range of telecommunication products, services and communication solutions to consumers, small and medium businesses, as well as corporate and government customers. Wholesale business provides a range of telecommunication products and services delivered over its networks to other licensed network operators namely network facilities providers, network service providers and application service providers. Global Business provides inbound and outbound services for a range of telecommunication products, including the fixed network operations of its worldwide subsidiaries.