Global Growing Challenges Case Study Example | Topics and Well Written Essays - 2500 words

Global Growing Challenges - Case Study Example International Monetary Fund has also confirmed the fact that the ten fastest growing economies of the world would be emerging as powerful nations in the near future (Dewhurst, Harris and Heywood â€Å"The Global Company’s Challenge†). Against this backdrop, the discussion in this report would be on the growing global challenges that a plastic bottle manufacturing company, Logoplaste was facing. The objective would be to conduct a strategic analysis of the company, its products and the industry it is functioning in. This would assist in identification of the critical success factors for the growth and development of the company. Company Overview Logoplaste, a company that produced rigid plastic containers, was established in the year 1976. This company has been a pioneer in the plastic packaging segment since a span of 35 years. It has more than 60 factories in 16 locations around the world. Logoplaste utilizes state-of-the-art machineries in its factories. It follows ju st-in-time and â€Å"Hole in the wall† method of product delivery, which gives the company an advantage over its competitors. Logoplaste is the third largest company for container transformer in Europe and second largest in Brazil. The goal of the company is to attend an annual growth of 15 percent in every country it has its operation in and acquire a new business contract every year. This goal of the company is inspired by its vision, which states that in order to retain the position in the industry; the company should keep on growing in terms of size and revenue (â€Å"Logoplaste Activity†). Business Model The business model of the company is based on five pillars; focus, close relation with customers, win-win approach, services and investment. In order to maintain a balance between these pillars, Logoplaste has certain strategies, which provides competitive edge to the company. Logoplaste consider itself to be a global player, so it focuses on the leading companies present in the market. The motto of the company is to invest in technology and innovate, so that not only the company can grow but its employees can mature in terms of their standard of living (â€Å"Logoplaste Activity†). Customers Logoplaste mainly functions in the fast moving consumer goods (FMCG) segment. The customers of Logoplaste are Procter & Gamble and Coca Cola are the largest customers of the company, which Logoplaste supplies containers and packages for many well-known FMCG companies around the world. The FMCG companies find the plastic containers to be the most convenient and cheap alternative for product packaging. Almost all the FMCG companies directly or indirectly avail plastic containers of Logoplaste (Alcacer and Leitao 1-19). Distribution Transporting the plastic containers in high volume is economically unviable because when they are empty there are ample chances of damage. This is the reason why the suppliers of the containers set their plants near the filter plants of the clients, so as to eliminate the cost of transportation, but this decreases the diversification benefits and scale (Alcacer and Lei